Kyle & Jackie O are arguably Australia’s most famous radio duo, although Fitzy & Wippa and Hamish & Andy would probably have something to say about that.
The pairing of Kyle Sandilands and Jackie Henderson has been part of the morning soundtrack in Sydney since they joined 2Day FM in January 2005.
There are no hard and fast rules when it comes to prepping a radio show.
As a presenter myself, I recognise that what might work for one DJ, might not work for another.
It's also true that the kind of material you need depends on a number of variables:
- Your presenting style
- The format of your radio station
- The age/audience demographic you're aiming for...
It's one of the questions we get asked most.
And it's a very fair question.
So why should your station carry a syndicated radio show?
There are many reasons why, and in this blog post I thought we’d take a look the Top 3.
Reason 1. Cost-Effective Network-Quality Programming
Here at Blue Revolution we invest in creating premium-quality syndicated radio shows...
When you're a Program Director the pressure is on.
You either need to attain #1 status in your market or you need to maintain it.
It's relentless and every listener counts.
While there are no shortcuts to being #1, there are certain tactics you can use to tip the balance in your favour.
As a programmer have you considered that one of the quickest ways to get your station to #1 is to focus...
Syndicated radio shows are a great way to secure top broadcasting talent at a reasonable cost, but it's equally important to consider how these types of shows can also help your station maximise revenue.
In this blog post, we'll highlight the 3 main ways that a syndicated radio show can help bring a positive yield to...