It's one of the questions we get asked most.
And it's a very fair question.
So why should your station carry a syndicated radio show?
There are many reasons why, and in this blog post I thought we’d take a look the Top 3.
Reason 1. Cost-Effective Network-Quality Programming
When you're a Program Director the pressure is on.
You either need to attain #1 status in your market or you need to maintain it.
It's relentless and every listener counts.
While there are no shortcuts to being #1, there are certain tactics you can use to tip the balance in your favour.
As a programmer have you considered that one of the quickest ways to get your station to #1 is to focus on your weekend output?