So, in radio terms, what's the difference between 'networking' and 'syndication'?
While it may appear that these two terms are fundamentally the same, they are in fact quite different with some key distinctions.
A 'Network Programme' is where a station shares it's own content between sites.
This usually happens when stations are owned by the same parent company and operate under a single brand. In the UK, Capital FM is a good example of a brand that is networked across a number of areas.
Delivering great-sounding content to your listeners, as well as increasing your audience ratings, are two of the key considerations you should make when choosing to air a syndicated radio show.
But the third, and perhaps MOST important question to ask, especially in today's economy, should be: can this syndicated show also help my station increase it's bottom-line revenue?