There’s been a lot of talk recently about how ‘streaming radio’ is set to replace the more traditional ‘over-the-air’ broadcast radio.
The argument from those in the streaming camp seems to stem from the fact that more and more of us are heading online to consume audio (and video for that matter). These days you can listen to streaming radio on your computer, your mobile phone... pretty much anywhere.
Being a Programme Director for a radio station is a tough job.
Just navigating the day-to-day job of keeping your station sounding the best it can be never gets any easier.
That's why we asked 3 market-leading PDs to share their insights. Here's what they had to say: